A disorderly stack of shapes compared to an orderly stack, suggesting the difference between building and buying experimentation platforms.
Perspectives
August 28, 2025

The Evolving Landscape of Experimentation Tooling: Build vs. Buy

Why the industry has changed to more broadly embrace vendor solutions—and why that's a good thing for innovation.

Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation