ActivationMar 27, 2025
[All updates]

Braze Cohort Sync Multi-key Support

Cynthia Li
Cynthia Li

Description: We now support multiple targets for Braze cohort sync, which lets customers choose more than 1 way to map their users to Braze for a given cohort.

Why: Previously, when a customer sets up the Braze cohort sync, they can only choose 1 of 3 Braze properties to map to. However, this was not always optimal as not all users in the cohort would sync to Braze (ex. anonymous users). With this feature, customers can perform multiple syncs for different user properties.

Where: Available within the destinations page or in the catalog, under Braze cohort sync.

When: Now

Useful Resources: https://amplitude.com/docs/data/destination-catalog/braze-cohort-sync